Tactic: Create sumptuous cafés that sell a "coffee experience" along with $4 lattes.
Truth: Stores now use automatic espresso machines–something you’re not likely to find in Milan.
Risk: Starbucks is so mainstream, even its chairman worries it isn’t special anymore."
What does this have to do with the classroom? Lots actually. Like what happens to your teaching as more clients/students come on board? What happens to quality as your group numbers go up? What happens to quality as you get more busy?
Perhaps we pull a Starbucks: We go for automatic machine style teaching vs. personalized brews in our classes. We get so caught up in our own momentum that we fail to continue to do the things that created the momentum in the first place: provide personal, passionate service.
Getting bigger is great. But to paraphrase Seth Godin: no matter how big we get, we have to think and act like we’re small.
What do you do to keep it real in your classroom? Clients?
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